Free market approach to bus service

I was overjoyed to see this article which provides good example of how a libertarian society could solve some of our real life difficulties could work.  Many people reject the idea of relinquishing city services to private ownership or even just to policies used in business because they just cannot envision how they could work.  The problem is that we cannot foresee the way ingenuity can conquer problems.  These kinds of stories are a very good thing in that they make the unimaginable something that people can wrap the brains around.